missione.casaMissione Casa, il canale YouTube di Gianmaria Cacco sulla casa in Italia: ristrutturazioni, cantieri reali, smart home, fotovoltaico e risparmio energetico. Italian home and renovation YouTuber.
Every Friday at 5:23 PM I explain the hard choices of a home simply: solar, insulation, heat pump, materials, real costs. From June 1st I move into my first home, a 1970s detached house, and renovate it on camera. No renders, no theory. Just the real site.
@MISSIONECASAItalian home YouTuber and professional videomaker. I document everything about the home: renovation, energy efficiency, building systems, real construction sites. No desk reviews: I walk into the sites, measure with a thermal camera, test the systems, and show the real numbers and the before/after bills.
The channel went from zero to over 37.000 subscribers in 5 months, with steady growth. Every video is built to give concrete information to people about to make a decision on their own home.
Yet we gamble on it with two quotes, a brother-in-law architect and a lot of "trust me". I try to give you the tools to choose with your head, not your gut. I explain, I test, I share the numbers. Energy bills included.
Break down what agencies, technicians and installers take for granted. Translate the quote before you sign it.
Try the solutions in a real home, not a studio. Bills before, bills after. Numbers.
Mistakes included. No filters, in public, every Friday at 5:23 PM.
The channel enters its most ambitious phase. We move past commenting on other people's videos and start building. Literally.
A 1974 detached house to rebuild from the systems up, with 3,000 sqm of land to clear before starting.
We start from the land and the masonry and finish with the thermostat. All on camera: the three quotes before, the bills after, no filters and no disguised sponsorships. It becomes the real lab where partner products are seen installed and working, in a real home, not a studio.
The home I'll live in. Class A4, NZEB, built from scratch with an architecture studio.
All the choices a retrofit can't make: X-LAM structure, MVHR integrated into the foundations, solar sized for the roof as part of the project, not an add-on. I document every decision, from planning constraints to finish materials, from thermal calculations to real costs. First episode as soon as we lay the first stone.
Ground floor of the first of the two sites. Click each room for its construction phase and type of work. A feature dedicated to the 1970s House, the Passive House will get its own soon.
Official YouTube Studio data, in real time. No six-month-old figures.
Mostly men, 45-64, Italian homeowners who are renovating, building or buying. 4.8% CTR, 55,000 watch hours per month, 89% from Italy. The rest is in the media kit.
The most-viewed videos on the channel. New episode every Friday at 5:23 PM.
378K views
245K views
212K views
155K views
128K views
109K viewsBrands that have already worked with the channel, in a dedicated segment or a full video. Always with real proof and numbers in hand.
In the right video
"Your product presented in the right context, in my voice, in front of tens of thousands of viewers."
Top conversion
"A whole video about your product. Real tests, concrete data, honest opinion. The viewer is actively searching for it."
20-30 episodes
"The brand becomes part of a real construction site documented for months. Recurring presence, authentic storytelling."
Not passive followers. Homeowners with a budget, actively making decisions. 4.8% CTR, 55,000 watch hours a month, comments full of questions about where to buy.
No desk unboxing. Your product is integrated into a real project, tested in real conditions, in front of an audience that trusts it because they see the results.
Renovation and construction videos don't expire. The most viewed has passed 378,000 views and keeps driving traffic every day. Your investment doesn't last a week, it lasts years.
83% men, 47% aged 45-64, 89% from Italy. Homeowners, people renovating, building, buying systems and materials. The target every home brand dreams of.
Brands, agencies, curious people. Fill out the form: I reply personally within 48 hours. No exploratory calls, if you have a concrete idea write it here and we get to the point. Or write me at partner@missione.casa.
Gianmaria, technical background. I started the channel because I was tired of seeing wrong information about homes and energy. I don't sell anything. I show what actually works.
I test everything myself. When a partner gives me a product, I declare it and show it installed. If it doesn't work, I say so.
Unfortunately no, I can't follow individual cases. But in the videos you'll find the tools to read them yourself and spot where you're being ripped off.
Every Friday at 5:23 PM. No exceptions. If I skip a Friday, there's a serious reason.
Watch the videos to the end, subscribe, comment. That's the most useful thing. No Patreon, no subscriptions. The channel lives on transparent partnerships.
Fill out the form above. I reply personally within 48 hours. No exploratory calls: if you have a concrete idea write it in the message and we get straight to the point.